A major decision every fuel retailer needs to make is whether to go with branded or unbranded. It plays a major role in how the retailer runs the business and how the future may play out. Getting to know the differences between the two fuels is important for making an informed decision.

Every day consumers are faced with the choice of buying the high profile brand-name fuel and the unknown unbranded gas. What is branded fuel? How is branded better or worse than unbranded fuels? For retailers in this industry, you must weigh the pros and cons of branded gas to determine your business plan.

Are you looking for a branded fuel to sell at your convenience store? Branded fuel is an enhanced mixture that comes from a specific supplier, like Alon, Conoco, Valero, or VP Racing Fuels. Specific additives are included in the gas to create a cleaner engine, better fuel economy, lower emissions, and healthier performance. Branded gas makes up over 50 percent of the gas sold in the U.S, and consumers often choose a brand they trust. Retailers benefit from selling name-brand fuel due to the marketing provided and steady supply of product.