The gas used in cars, trucks, and SUVs can be branded or unbranded. The branded gas is found at big name-brand retailers like Valero, Alon, and Phillips. Unbranded gas is found in every other fuel retail location that does not display a major retailer’s logo. When you are deciding which supply to purchase, it’s important to understand what unbranded fuel is. There are some benefits and challenges as a retailer to selling unbranded fuel. A retailer can benefit greatly from understanding this information in the industry.

The world has become dependent on oil and gas to keep our vehicles running and commerce moving. For the most part, refineries take crude oil and refine it into gasoline, diesel and other petroleum products without much thought. However, once in a while, the operators of a refinery will need to bring down all or part of the operations. A shutdown is simply a disruption in the refining process. A turnaround is a planned break in production so that maintenance may be performed. The effects of a shutdown or a turnaround can make a difference in the supply available to retail fuel outlets.

Fuel for cars and trucks goes through a long process before it ends up at the gas pump. It takes a lot more than a tanker truck to deliver the goods. Beginning with the delivery of crude oil to the refineries, this process ends with the fuel being available to pump into consumer vehicles.

A major decision every fuel retailer needs to make is whether to go with branded or unbranded. It plays a major role in how the retailer runs the business and how the future may play out. Getting to know the differences between the two fuels is important for making an informed decision.

Every day consumers are faced with the choice of buying the high profile brand-name fuel and the unknown unbranded gas. What is branded fuel? How is branded better or worse than unbranded fuels? For retailers in this industry, you must weigh the pros and cons of branded gas to determine your business plan.